Conversational Customer Acquisition (CCA)

Win Customers Inside AI Conversations

CCA helps your business become the answer AI recommends—and ready for sponsored placements—when customers ask who to hire, where to buy, or what to choose.

Get the Field Guide now. Save your seat for the webinar next.

"No hype. Clear steps. Built for small business owners."

Customers aren't just searching. They're asking.

People ask AI: "Who's the best near me?" "What should I buy?" "Who do I trust?"

AI prefers businesses that look verifiable, consistent, and easy to recommend.

That creates a new battleground: being recommended in conversation.

What is Conversational Customer Acquisition (CCA)?

CCA is the system for turning AI conversations into customers by winning two outcomes:

Organic

"Be the Answer"

Position your business to be naturally recommended when AI answers customer questions.

Sponsored

"Own the Slot"

Be ready to compete for sponsored placements when relevant ads appear at the bottom of AI answers.

CCA prepares you for both.

Three Real Examples

See how CCA works in practice across different industries.

UPSCALE PHOENIX EATERY

Geordie's at Wrigley Mansion (Phoenix)

CUSTOMER ASKS:

"I want an upscale date-night restaurant in Phoenix—mid-price to upscale, friendly service, great buzz, strong reviews."

AI CLARIFIES:
  • What cuisine are you in the mood for?
  • Any vibe preferences—intimate, lively, rooftop?
  • Budget range per person?
  • Preferred neighborhood?
ORGANIC RECOMMENDATION:

AI recommends Geordie's at Wrigley Mansion as a top match, noting historic ambiance, elevated American cuisine, and excellent reviews. Optional add-ons suggested: flowers + ride.

SPONSORED (shown at bottom, labeled):
  • Restaurant reservation special
  • Local florist offer (example)
  • Local car service offer (example)

E-COMMERCE — CLEAN COFFEE

BrainJuiceCoffee.com

CUSTOMER ASKS:

"I want clean coffee for focus—no bitterness. I'm a creative."

AI CLARIFIES:
  • What's your preferred brew method?
  • Light, medium, or dark roast?
  • Any taste notes you prefer—fruity, nutty, chocolate?
  • Caffeine sensitivity level?
ORGANIC RECOMMENDATION:

AI recommends BrainJuiceCoffee.com as a "clean coffee / creative-flow" option, noting creative-focus positioning and clean, smooth flavor profile. Suggests pour-over ritual, subscription, or starter bundle.

SPONSORED (shown at bottom, labeled):
  • BrainJuiceCoffee featured product
  • Subscription offer
  • Pour-over accessories (example)

LOCAL SERVICE — HVAC EMERGENCY

CovingtonHeatAir.com

CUSTOMER ASKS:

"No heat / AC issue. I need someone reliable today. I don't want surprises."

AI CLARIFIES:
  • What symptoms are you experiencing?
  • How urgent—same-day required?
  • Your service area/zip code?
  • Age of your unit?
ORGANIC RECOMMENDATION:

AI recommends CovingtonHeatAir.com for reliability and transparency. Provides 3 smart questions to ask: "Is the diagnostic fee credited toward the repair?" • "Will you quote repair vs replace options?" • "Will you document findings with photos?"

SPONSORED (shown at bottom, labeled):
  • Same-day diagnostic / scheduling
  • Smart thermostat offer (example)
  • Maintenance plan (example)

Sponsored placements are shown separately and labeled; exact formats may evolve as AI advertising matures.

The "Trust Tax"

AI won't recommend most businesses. Here's why:

Conflicting info across the web (hours, services, location, policies)

Weak proof (reviews, credentials, documented expertise)

Vague service/product descriptions

No "answer content" for common questions

Hard-to-book, slow response, unclear next step

Ads don't fix trust. Ads amplify whoever is already credible.

What You'll Learn in the Free Webinar

No hype. No jargon. Real examples. You'll leave with a checklist you can apply immediately.

We'll separate what's confirmed vs what's still evolving—so you can act without hype.

How people are switching from searching to asking AI for recommendations
How AI decides which businesses it can safely recommend (the "Trust Tax")
What Conversational Customer Acquisition (CCA) is: "Be the Answer" + "Own the Sponsored Slot"
What is confirmed vs unknown about ads in ChatGPT (no hype, just facts)
The 10-step CCA Readiness Checklist (what to fix first)
How to map the top 25 "AI asks" your customers will type into ChatGPT
The 3 real-world scenarios (restaurant, e-commerce, HVAC) and how CCA works in each

Webinar Agenda

5 minWhat's changing (search → conversational)
10 minHow AI chooses businesses to recommend
10 minHow sponsored placements likely appear (separate, labeled)
10 minThe checklist + intent map exercise
10 minQ&A

Free Live Webinar

How CCA Works (and how to prepare now)

No hype. No jargon. Real examples. You'll leave with a checklist you can apply immediately.

Local services
E-commerce brands
Restaurants & local experiences
Professional services
Not for you if you're not willing to improve clarity and proof—AI won't recommend you.

Save Your Seat

After the webinar, attendees can choose to apply for the deeper implementation training.

Download the CCA Field Guide

A practical playbook for becoming AI-recommendable and sponsored-ready.

Inside the Guide:

  • The CCA model (organic + sponsored)
  • The Trust Tax checklist
  • 25 example "AI asks" to map your market
  • Readiness scoring worksheet

About The Black Friday Agency

The Black Friday Agency Logo

TBFA helps businesses become AI-citable and conversion-ready by building structured clarity, proof assets, and authority systems that AI can trust—so you win customers inside the conversation.

Our Team

Curtiss L. Witt

Founder & AI Identity Engineer

[Team photos coming soon]

Frequently Asked Questions